Malawi’s arts and cultural industries generate about K28 billion annually, an equivalent of 0.4 percent of the country’s gross domestic product (GDP), according to a new study by the University of Malawi (Unima).
The study was conducted by Gowokani Chijere Chirwa, professor of economics and Zindaba Chisiza, professor of drama and theatre development.
Presenting the findings during the launch at Unima in Zomba on Friday, Chijere-Chirwa said the figures demonstrate that the arts sector is making meaningful contributions to the economy.
He said that although the sector’s 0.4 percent contribution may appear modest, it compares favourably with other emerging sectors such as mining and has the potential to grow further with targeted support from government and the private sector.
Said Chijere-Chirwa: “This study reveals that the arts and cultural sector is struggling partly because it does not receive adequate government support.
“If that support was available, I am sure the contribution of the arts industry to the national GDP would be much higher.”
On his part, Chisiza said the findings show that the sector is largely driven by young people who rely on multiple artistic activities as sources of income.
He said the industry has growth potential if supported through deliberate interventions from both government and private sector players.
“The sector is mainly driven by a lot of talented people. They are mainly not academically trained, but have the potential to do better with a more structured support system,” said Chisiza.
The researchers said the sector faces several challenges, including inadequate institutional support structures and vulnerability to economic shocks.
Chisiza called for policy measures to strengthen the industry, including value-added tax exemptions and stronger copyright and licensing frameworks to protect artists’ incomes.
“There is a need for deliberate policies that can help improve the sector, including Value Added Tax exemptions and stronger copyright and licensing systems that secure artists’ incomes,” he said.
The study covered four segments of the creative economy, namely media arts, visual arts, cultural heritage and performing arts and fashion.
It was conducted with support from Rei Foundation and the Malawi National Commission for Unesco.
